Megatrending

Coca-Cola chief exec talks about megatrends. Megatrends are mentioned in the strategies of three Finnish companies: Kemira, KONE and Metso.

The same megatrends and different emphasis.

  • Coca-Cola => companies & consumer
  • Kemira => solutions & treatment
  • KONE => people & building
  • Metso => growth & new

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